Alumhi
Student E-commerce app
|
Alumhi is a network e-commerce app for coupons, discounts and events funding.
XiaoYou is a startup company that focuses on college student group in Guangzhou, China. Our team of 4 collaborated with the start-up, trying to update the app so that it can get more downloads in the app store. |
TypeUI/UX Design
Group Project |
RoleIdeation
Prototyping User testing Page design (some) |
Understand the problem: “Why is no one is using our app？”
XiaoYou is a startup company that focuses on college student group in Guangzhou, China. Guangzhou has a college campus with more than 40,000 college students live/study inside. XiaoYou's original idea is to build a skill-share platform that allows college students to practice their specialties/trade with money. But since the MVP launched, it hasn't been used that much.
Learning from the MVP: what's wrong ?
After gone through the design research & user Interviews, our team realized that the 2.0 version of this app should be focusing on a more specific goal: to realize money exchange within the college students, and then it occurs to us that there have already been so many student groups where students gather together to meet up, when there's an activity, there's a way to make money flow.
There's a lot of concern among college students about their skills, they're not comfortable of sharing it.
|
|
|
“Sharing skills to me is more private, I prefer sharing with someone I’m familiar with, like classmate or friend I met at student group.”
--Student A |
“I think I’ll pay for performance rather than the program on internets, like gigs or concert, or lecture. It’s more like a thing to me.”
--Student B |
“I’m studying medicine but we have strict rules about giving other people advises on what to take, my skill is not fully developed yet.”
--Student C |
Market Research: What's in the Market and who's doing right ?
We then did the SWOT to identify the strengths, weaknesses, opportunities, and threats that are going on with the share-skill idea,
We find out that the original idea is not specific or tempting enough to attract the student, cause it's too broad. |
|
|
|
Developing the Idea
After gone through the design research & user Interviews, our team realized that the 2.0 version of this app should be focusing on a more specific goal: to realize money exchange within the college students, and then it occurs to us that there have already been so many student groups where students gather together to meet up, when there's an activity, there's a way to make money flow.
The structure map
Wireframe
User Testing
For this pr0posal, we test the first: a low-fi model with a group of 4 and second: High-fi pages with 2 people. We changed our feature based on some of their feedback.
Each test took approximately 10 mins, we want to make it fast and dirty, to figure out the more obvious problems.
Each test took approximately 10 mins, we want to make it fast and dirty, to figure out the more obvious problems.
Before
Before
|
Testing Result
Testing result
|
After
After
|
Final proposal: Using student group as a prompt.
|
|
|
|
Also, we recommend the feature of organizing & funding meetups after watching Livestreaming, it achieves the goal of e-commerce.
|
Another feature we figured out will be attractive is to involve student group's purchase of equipment, for example, a skateboard group needs to buy skateboards, we can make shop owner cooperate with the groups, give them coupons to get more orders.
|
|
|
Similar to buying merchandise,we also designed a booking feature for groups to hold their meetings. They can get directly connect with restaurants owners on the college campus and book their venue.
|
The result
Unfortunately, the project ended and the team was dismissed after 2016. It was really nice to work in a small team like this to identify problems, quickly design and launch and test it with real users. I've learned a lot from this project and will continue the entrepreneur spirit in future work.
