BEINI YANG
  • ABOUT
  • UI/UX
  • INTERACTIONS
  • GAMES










​Alumhi
Student E-commerce app

Picture
Alumhi is a network e-commerce app for coupons, discounts and events funding. 
XiaoYou is a startup company that focuses on college student group in Guangzhou, China. Our team of 4 collaborated with the start-up, trying to update the app so that it can get more downloads in the app store.

Type

UI/UX Design
​Group Project

Role

Ideation
Prototyping
User testing
Page design (some)

Understand the problem: “Why is no one is using our app?”

XiaoYou is a startup company that focuses on college student group in Guangzhou, China. Guangzhou has a college campus with more than 40,000 college students live/study inside. XiaoYou's original idea is to build a skill-share platform that allows college students to practice their specialties/trade with money. But since the MVP launched, it hasn't been used that much.

Learning from the MVP: what's wrong ?

After gone through the design research & user Interviews, our team realized that the 2.0 version of this app should be focusing on a more specific goal: to realize money exchange within the college students, and then it occurs to us that there have already been so many student groups where students gather together to meet up, when there's an activity, there's a way to make money flow.



The Challenge

There's a lot of concern among college students about their skills, they're not comfortable of sharing it.
Picture
​“Sharing skills to me is more private, I prefer sharing with someone I’m familiar with, like classmate or friend I met at student group.”
--Student A
​“I think I’ll pay for performance rather than the program on internets, like gigs or concert, or lecture. It’s more like a thing to me.”
​--Student B
​“I’m studying medicine but we have strict rules about giving other people advises on what to take, my skill is not fully developed yet.”
--Student C

Market Research: What's in the Market and who's doing right ?




SWOT Analysis

We then did the SWOT to identify the strengths, weaknesses, opportunities, and threats that are going on with the share-skill idea,
We find out that the original idea is not specific or tempting enough to attract the student, cause it's too broad.
Picture
Picture


Competing products

Also to sum up who are doing right, we analyze what's already in the market. We found out that there's already been too many skill-share or part-time job apps available.​

Developing the Idea

After gone through the design research & user Interviews, our team realized that the 2.0 version of this app should be focusing on a more specific goal: to realize money exchange within the college students, and then it occurs to us that there have already been so many student groups where students gather together to meet up, when there's an activity, there's a way to make money flow.
Picture
The structure map
Picture
Wireframe

User Testing

For this pr0posal, we test the first: a low-fi model with a group of 4 and second: High-fi pages with 2 people. We changed our feature based on some of their feedback.
Each test took approximately 10 mins, we want to make it fast and dirty, to figure out the more obvious problems.
Picture
Picture
Before
Picture
Before
Testing Result
  • Scroll Down is needed, people need more information
  • The lunching button could be more obvious
Testing result
  • Need a searching feature for the content
Picture
After
Picture
After

Final proposal: Using student group as a prompt.


Attraction one: Live stream activities

We came up with the Livestream feature to attract students within certain activity groups to use the app constantly to check what's going on the campus.
Picture
Picture
Picture



​Getting funded: meetups

Also, we recommend the feature of organizing & funding meetups after watching Livestreaming, it achieves the goal of e-commerce.



​Attraction two: buying with discounts

Another feature we figured out will be attractive is to involve student group's purchase of equipment, for example, a skateboard group needs to buy skateboards, we can make shop owner cooperate with the groups, give them coupons to get more orders.
Picture
Picture

​

Attraction three: Booking places

Similar to buying merchandise,we also designed a booking feature for groups to hold their meetings. They can get directly connect with restaurants owners on the college campus and book their venue.

The result

Unfortunately, the project ended and the team was dismissed after 2016. It was really nice to work in a small team like this to identify problems, quickly design and launch and test it with real users. I've learned a lot from this project and will continue the entrepreneur spirit in future work.
Powered by Create your own unique website with customizable templates.
  • ABOUT
  • UI/UX
  • INTERACTIONS
  • GAMES